What is Duplicate Content : Does it impact SEO

If you are curious to know what Duplicate content is and how it influences rankings in SEO and Google, then you're in the perfect place.

What is Duplicate Content : Does it impact SEO

Are you Looking to learn about Duplicate Content and how it could impact your Search engine rankings?

Duplicate Content is a continuous cause of anxiety for many website owners.

If you are curious to know what Duplicate content is and how it influences rankings in SEO and Google, then you're in the perfect place.

What is Duplicate Content?

It is the content that is published on various web URLs.

Sometimes many URLs show the same information, due to which search engines do not know which URL to mention above in the search results. They will then rank all URLs lower and give priority to other websites.

According to Google's definition, Google detects two kinds of duplicate content instances

  1. The first type that occurs on the same domain
  2. The other type occurs across different domains.

Here are some examples to easily understand duplicate contents and their various types.

Instances of duplicate content on the same domain

If you can observe, these kinds of copied content can occur on your e-commerce platforms, Article entries, or websites.

Assume the content that has been copied as the same content that appears on several websites. It could have been that:

  • This content is present at different locations (URLs)
  • Or, maybe it can be reached in various ways (resulting in multiple URL's)

Let's look at various forms of duplicate content on the same domain.

Boilerplate Content

This kind of content is available in various sections or on the web pages of your site.

If you look at a regular site, it usually has a

  • header,
  • footer,
  • Slide Bar

In addition to these features, most CMS's allow you to view your most recent articles or your latest popular blogs on your landing page as well.

As search bots inspect your website, they'll get that this content is present on your site many times because it's basically copied or duplicated content.

NOTE: But this form of repetitive content does not impact your SEO. Search engine bots are smart enough to recognize that there is no malicious purpose behind this content repetition. So, we are safe.

Inconsistent URL's

Look at the following URLs –







As we can observe, the target URLs above are the same. But, the search engine crawlers read these as unique or separate URLs.

When search engine crawlers discover the same information on two separate URLs: http://demosite.com and https://demosite.com, they assume it to be duplicate content.

This problem also relates to the URL parameters created for tracking purposes:

Monitoring URL parameters can often generate duplicate content problems.

Localized domains:

Suppose you connect to multiple nations and have established local domains for each country you represent.

E.g., you could have an a.fr version of your site for France and an a.ru version for Russia.

Normally, the content of these two pages can overlap. If you convert your content to the .fr domain, search engines will reject the content duplicated on both pages.

In such situations, when a reader searches for your company, Google will view one of these 2 URLs.

Google also recognizes the status of a searcher.

Suppose the searcher was present in France. By default, Google will only display your.fr domain. Google does not get it correct, though.

Instances of duplicate content or materials on various domains

Copied Content

Stealing or copying contents from any website is incorrect. If you do not provide anything unique but using only duplicate content, your site would be at risk, particularly now that the Panda Update is in action.

Google will not include anything in the search results or knock the website from the search results' first several pages.

Content Curation

Content curation is the method of discovering stories and making blog posts important to your audience. These tales could be from everywhere on the Web, from news sites to social networking sites.

Because the content curation post compiles a collection of content elements from all over the internet, it's normal that the post includes duplicate content. Most blog posts often steal quotations and statements.

Fortunately, Google doesn't consider it as a SPAM.

As long as you have some feedback, a fresh viewpoint, or describe it in your own manner, Google will not consider this content duplication as malicious, leaving you free from the hassle of having to add

  • canonical identifiers,
  • session IDs,
  • And the rest.


How Duplicate Content impacts your search engine results

 Duplicate content can impact your Search engine rankings for many reasons.

  • Undesirable or unfriendly URLs
  • Dilution of Backlink;
  • Burns crawl budget
  • Scraped or syndicated content

Let's understand these in more detail.

1. Undesirable or unfriendly URL's

Imagine that there are three separate URLs on the same page:


Demosite.com/page/domain? utm content=buffer&utm medium=social;


The first one is expected to turn up in the search results, but Google might get this incorrect. If that occurs, it can take the place of an undesirable URL.

Since people will be less likely to visit an unfriendly URL, you may have less online visibility.

2. Link popularity dilution

When you don't create a consistent URL framework for your web, you end up generating and sharing different versions of your website links as you start building a link.

To grasp this better, assume that you've created an amazing resource that's generated many inbound links and traffic from various session IDs.

Yet, we cannot see the actual source's page authority rising as much as we thought.

Why didn't the page authority rocket up despite all the links and traction?

Maybe it's not because of various backlinking sites connected to the link using different resource URL variations.





And so on…

Do you see now how duplicate content can badly impact SEO results?

3. Burns Crawl budget

Google can discover fresh stuff on the website by crawling, ensuring that connections from current sites to new pages can be followed.

Getting duplicate content helps to generate more work for them. This can influence the progress and pace at which your new or modified pages can crawl.

This is terrible because it may contribute to gaps in indexing new pages and re-indexing revised pages.

4. Scraped content affecting the search engine results

You can sometimes allow another website to republish your material. This is regarded as syndication. Sometimes, sites can scrape and reprint your content without approval.

These situations lead to overlapping content in different contexts, but they typically do not cause issues. It is only until the scraped or republished material begins to surpass the original content on your site that the problems arise.

The good thing is that this is an uncommon experience, but it does happen.

Steps to Avoid Duplicate Content Issues

Using 301s:

 If you have revised the website, use 301 redirects ('RedirectPermanent') in the .htaccess file to divert users, Googlebot, and other spiders.


Be reliable

Strive to keep the internal link stable. For example, do not refer to




Use leading domain names:

To help us represent the most suitable edition of a text, use the highest level domains to manage country-specific information wherever possible. We are more likely to understand that

http://www.demosite.fr includes France-focused content, for example,




Carefully syndicate: 

If you syndicate the information on other pages, Google will only present the version that we find is most suitable for users in each search, which may or may not be the versions you want.

 However, it is useful to ensure that any site where your content is syndicated has a link back to your actual post.

Use Plagiarism tools to check content duplicity.

Many Free and paid plagiarism tools are available on the web, which helps us to check our content for duplication.

Some popular plagiarisms tools are

  • Quetext
  • Copyscape
  • Duplichecker

Understand your CMS: 

Make sure you are comfortable with how content is presented on your websites. Blogs, forums, and similar systems often view similar content in various formats.

For instance, blog entries can appear on the blog's landing page, on the archive listing, and in the section of other entries of the same name.

Minimize related content:

 If you have many pages or contents related to or identical, consider extending each page or combining the pages into one.

For example, if you have a travel website with different pages for main towns but the same details on both pages, you can either combine the pages into one page for both towns, or you could extend each page to include specific material for each town.

Final Words: Get rid of Duplicate Content

Many of the duplicate content problems may be removed or addressed. Recognizing duplicate content will impact our search engine rankings.

Have you reviewed the site for duplicate content issues? If current, what strategies are you going to use to work them out?

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