How to increase website visitors using Facebook Campaign
In this post we are going to guide you about starting your effective Facebook campaign and increase more visitors. Step by Step Guide
As of October 2020, Facebook had more than 2.7 billion active users monthly, making it the most popular and leading social media platform in the World. If that statistic doesn't surprise you, Facebook also has 1.73 billion daily active users (DAU). This means Facebook is an excellent platform for entrepreneurs, new businesses, and brands to promote their products. In fact, you can increase visitors to your website or blog using Facebook Ad campaigns.
Nowadays, the new business needs to create brand recognition and increase visitors to boost their sales. The best part is that we can use a Facebook ad campaign to accomplish all these things.
When you start a Facebook advertisement campaign, you will observe many possibilities, and as you get familiar with this platform, they don't seem confusing.
In this post, you will learn about starting your effective Facebook campaign and increase more website visitors.
Why using Facebook ad campaigns to increase website visitors
More than 90 million new businesses use Facebook ad campaigns to drive visitors. It's very challenging to reach out to the target audience.
There are many beneficial reasons to spend both time and money on Facebook Ad campaigns. Facebook ads offer many options; they might be a little confusing for you. But it offers remarkable customization and creative control over your advertising.
Want to target the nearby audience for an event? Want to target these individuals, but it is only possible when they are already connected to your Website or business?
In fact, you can do both.
The targeting and re-targeting opportunities open through Facebook Ad Campaigns are exceptional.
Moreover, Facebook advertisements are also linked to Instagram Ads.
You can run them in a single campaign and easily connect to the targeted audience on both channels.
As Facebook Ad campaigns' main goal is to bring the content in front of user groups, it is a great benefit for us.
And while some people are worried about the expenses of Facebook Ad campaigns, it's still relatively cheap to some alternatives, like Google AdWords.
This is particularly significant because your ad campaigns have a high relevance ranking, which means that Facebook believes that your ad campaign is a good match for your intended audience. They will reduce your cost per click.
How to Start Facebook Ad Campaign to increase website visitors
The first level of the Facebook ad campaign doesn't require you to directly move on to the social media platform. Instead, it's beneficial to get your content prepared before you begin and conveniently plug it in all when it's time to get your ad campaign running.
Before you begin, you should prepare some goals that define your priorities, targeted market, and the message you want to deliver. This will support your decision-making as you have to choose between many different ad types on Facebook, each of which has its own advantages and content criteria.
We'll expose you to the most common ad format choices that you can select and how to create multimedia content and ad copy for every type.
After 2018, more users have viewed videos on Facebook than on YouTube, with most users reporting that video advertising on their feeds is interesting.
This ad style is probably one of the most attractive choices on the platform, making it a perfect choice to reach out to the existing and potential audience and increase visitors.
Your video needs to be informative, too. Your Facebook ad campaign should be:
- User friendly
- Short and sweet (Not more than 15 seconds)
- Up to a ratio of 9:16
One smart choice is to use captions in the videos. Many smartphone users watch videos on mute. So providing captions in videos is a perfect way to get the message out to the audience.
Keep these Facebook video ad considerations in mind before planning the video.
File size: Not more than 4GB
Captions: not more than 125 characters
Link headlines: should not exceed 25 characters
Link description: should not exceed 30 characters.
For a basic Facebook ad, you can include images. It will help if you use a picture for a simple Facebook ad style. This ad's style shows a single picture or illustration that is ideal for showcasing a highly visual product or service where no video sample is required.
Keep these Facebook Image ad considerations in mind before planning your ad.
- Caption: not more than 125 characters
- Link headline: not more than 25 characters
- Link description: should not exceed 30 characters.
Other Advertisement types
Although the common ad types mentioned above are some of the most prominent Facebook ad campaign choices for new businesses, they are definitely not the only ones.
You can also build Collection Ads, Carousel Ads, and Lead Generation Ads on Facebook to maximize visitors.
How to start Facebook ad campaigns and increase website visitors
Now that you've got rock-solid material, you're sure it's time to make your way to start your Facebook ad campaign. You will notice many options when you start inspecting your ad account, so let's move on without any further delay.
Supposing you already have a Facebook profile for your business, you can go directly to your Facebook Advertising Manager to begin.
On your Facebook Ad Manager dashboard, you notice a green "Create "button under the "Campaigns" section.
- Press the "Create" button, and
- Then "Select Guided Creation."
Now you can start a new Facebook ad campaign.
1. Select the objective of your campaign
Campaign objective is the essential element for any content you share. As soon as you start making an ad, Facebook will request you to pick what you want your first ad to really do.
What kind of results are you expecting?
Choosing the correct campaign objective can help Facebook learn how to personalize your ad campaigns.
Facebook provides 11 unique choices for your objective; these are split into 3 groups-
If you want to promote a new product or service or need greater brand awareness, this is a perfect category for you to explore. You should select one of the two objectives of your Facebook Ad campaign:
- Brand awareness: raise awareness of your product or service.
- Reach: Expose your advertisement to your targeted audiences
It includes six campaign objectives if you want to be more noticeable and inspire the future audience to hear more about it:
- Traffic: Shift traffic to any URL address, whether it's a homepage or somewhere else.
- Engagement: Get more views, likes, and shares on your recent Facebook posts.
- App installs: Encouraging audiences to download the app.
- Video Views: Increase views on your updates.
- Lead generation: obtain contact details from curious customers.
- Messages: let your customers contact you through Messenger.
This is the safest option if you intend to send members of your crowd to your Messenger conversation instead of connecting to your website.
If you choose to use Facebook to specifically impact purchases or specific actions, pick one of the following objectives:
- Conversions: Drive activity on your web. These do not always mean to be transactions.
- Catalog sales: produce sales on your selling platforms. This is a perfect choice for someone planning on making a collection ad.
2. Naming Your Campaign
After you choose your campaign objective, it's time to enter your campaign's name. This name is meant to make it easier for you to remember and retrieve the campaign as you build more, and your dashboard gets filled. Set up a naming protocol for you to avoid the failure of your essential Facebook ad campaign.
3. Set up your Facebook ad account
This is a phase that you must take. Now, Choose -
- Time zone.
If you've already run advertisements in the old days or have set up your account elsewhere, you won't even have to perform this step.
4. Now it's time to Customize Your Facebook Ad Set.
Facebook Ad Set determines how your advertisements are going to run. It tells Facebook how to show the ad, how it's displayed, and what happens when users of your target group view or take actions on the campaign.
Before beginning the following customization parts, be sure to assign your ad a dedicated name so that you can conveniently access it afterward in your dashboard.
Now move on to the "Audience" segment to keep targeting the crowd. Facebook provides a generous range of targeting choices so that you can be as detailed as you like.
Though there are some ways to create a personalized audience for your Facebook ads, the best path you can take is simply by upgrading how you want to reach users based on their -
- Precise targeting
Now you know that who will see your Campaigns, the next step is ad placements. Facebook offers "Automatic Placements" for your advertisement.
This is a great choice for entrepreneurs who don't know about their market and where they connect with you. However, this can imply that you extend your ad budget through all Facebook-owned platforms, Like Instagram and Messenger.
If you choose to advertise strictly on Facebook or have a particular Facebook advertisement plan in mind, make sure you choose "Manual Placements" to pick where you want your ad to be viewed. This lets you optimize your budget at various sites, such as Facebook news updates, video feeds, and search results sections.
Budget and schedule
Finish customizing your advertisement by selecting your budget, then set the start and finish dates of your campaign if needed.
You can still upgrade the "Optimization for Ad Delivery" method, which affects how you are paid, but the automatic selection should already be the best choice depending on your target.
5. Finally, Build and Launch Your Facebook Ad Campaign
This is the phase where all your material is finally coming together. When you're in the "Ads" area of the Ads Admin, you're one step closer to initiating a plan that's ideally planned to fulfill your market objectives. To start creating your ad, give your ad a name, and choose your Facebook business page below "Identity."
Next, under the "Format" section, pick whether you have to use
- Single image
- Video advertisements,
- Carousel advertisements,
- Collection advertisements, as the basis of your new Facebook ad campaign
If you wish your advertisement to act as an instant experience, please also search "Add an Instant Experience" to start creating your scrollable full-page advertisement for users who click on it.
Continue to the "Media" segment to upload the picture or video material you've already developed.
Then go down to the "Text & Links" area to plug in your advertising copy and URL address, as well as the call-to-action button if you want to. You'll see a demo of your advertising update after you make edits.
Your Facebook Advertising Manager also helps you access information about who's watching your ads, including how aged they are and what system they're using.
Start increasing website visitors using Facebook Campaign.
Facebook is an incredibly interactive platform where you can share your blog, share, and hopefully get more followers for your blog posts.
Now that you know all the fundamentals, you're able to take your Facebook ad campaign to the next level. Try all the above tips and start observing increase website visitors on your blogs and website.