How to Deal with Common Email Marketing Mistakes?
In this post, you'll learn about 5 Common email marketing mistakes and Plan for avoiding the email marketing mistakes. Email Marketing made easy.
As an E-mail marketer, you should avoid every email marketing mistake before you spend the time in creating your campaign.
It doesn't matter what kind of business or industry you are in; everyone needs email campaigns to reach potential and long-time customers.
One of the factors email marketing is effective is that it offers a high ROI. You should predict an overall return of $32 for every $1 you spent on email campaigns.
More than 80% of small business owners say that they focus on email as their primary method to reach new consumers.
However, improperly crafted email campaigns harm the businesses reputation and transferring pitches directly to the spam box.
Often beginners and even skilled marketers make some mistakes while deploying emails.
In this post, you'll learn about 5 Common mistakes to avoid in your next email marketing campaign
5 Common Email Marketing Mistakes to avoid
1. Not welcoming your subscribers
If you got a new subscriber to your mail list, what will you do next? The first mistake most of us made is not welcoming our new subscribers.
As soon as you get a new sign up, send a Welcome email to your new subscribers.
However you write them, all the welcoming emails should have three general components:
- Welcoming to your reader
- Introduce the reader to the author or organisation
- Tell them what’s ahead
If you learn how to write a welcoming email that include three things, your email campaign will get off to a fantastic start.
2. Not have proper CTA : A big email marketing mistake
Without a proper CTA, you leave it up to the viewers to find out what you want them to do. Definitely, your readers are intelligent, but this is expecting so much of them.
So, before you write your email, begin with a clear and simple vision of your objective in mind.
Ask yourself these questions before starting
- What kind of result do you want?
- you want to market a piece of content that you've published?
- you like to remind the reader of the recent release or event?
- Would you like to make a sale?
Focus on the text, photos, and style of your email for better conversion results. Then, before you send the E-mail, keep in mind your CTA is clear, appealing, and points the reader to the result that you plan to achieve.
How to write an appealing CTA?
1. Make it easy to find
Don't hide your CTA in your email address. Use vivid colours, bold print, or big buttons. Display it boldly to make it stand out from the rest of your text.
2. Choose the Right CTA words
Using the Appropriate Call-to-Action Terms
The Words we choose matters. If the CTA is boring or unclear, readers will move right over it.
Use action terms such as "read more" or "buy now." Use the urgency of it. Boost enthusiasm.
3. Don't misinterpret the message
If you have various CTA in a single email, the message will quickly get misunderstood and readers will not take any action at all
4. Repeat the message
You're aiming to make it as simple as possible for your reader to go directly from the email to your blog or website. Repeating a call to action several times gives the reader more chances to note and engage with it.
3. Your emails don't meet the expectations of your readers.
If your emails don't meet the expectations of your audience, they will withdraw from your email list.
And if it occurs, it won't matter if you have the finest e-mail copy in the world. Your clever ideas, your amazing brand, and your persuasive CTAs will no longer be seen because your emails will no longer be sent to their inboxes
So how you fail to meet the expectations of readers?
- One reason is Email frequency
If you committed to send an email quarterly, but you send an email to your audience every day, you are not meeting the expectations of your audience. Or you are committed to send emails daily but you are sending emails once in a week.
Be committed on your words
- Going off the topic
If your readers expected nutritional advice when they signed up, send them nutrition related emails. If they were hoping tips on blog posts, send them tips on blogging.
One of the great advantages of email is being able to reach your clients on a daily basis and keep the brand in mind.
But if you are going far off the subject, the readers’ will leave or unsubscribe you.
4. Not appearing like a professional
The web is a suspicious environment, so your readers are understandably suspicious of new websites and emails before they are proven to be safe and trustworthy.
If your emails appear suspicious or inexperienced, most readers won't be likely to give you the benefit of the doubt.
Thinking of Conversions? You're going to be lucky if you can keep them as customers.
To ensure the professionalism that your readers want, try the following:
- correct your spelling and grammar
- Stop using attachments and stock images
- Use a skilled, polite language
Skilled marketers should not include attachments and stock images in their emails.
Unless your file is a PDF that the reader has specifically signed up to download, should not include attachments in your email messages. And even then, it's better to connect to your PDF.
Spelling and grammatical mistakes can kill a conversation. Proofread each email before you sent it out.
5. Forgetting about the mobile users
Think that the email conversion rates are going down?
It’s because you don’t optimize the email for mobile users
More than 70% of your followers will be reading your email on their smartphone. If you don't make sure your audience can read your emails on their phones and other devices, you are making a really costly mistake.
Formatting for smart phones should be easy and tidy, with text and images that can be quickly read on a small display. Hold material in a separate column and use pictures not bigger than 600 pixels. Check the emails on smartphone applications to make sure they're coming through the way you expect them to.
Keep the letters clean, readable in size and shape; the photographs are visible and a decent white space
There are smartphone friendly e-mails designed for conversion.
Plan for avoiding the email marketing mistakes
Rather than responding when a mistake occurs, it's better to have a plan in place, in case things go wrong. This will mean that you can act efficiently and confidently if you're in trouble.
This checklist is going to support you
1. Make the list of all potential mistakes
The first thing you're going to have to do is mention all the possible problems with your failed email campaign. This will help you come to terms with the situation and deal with any mistake in an orderly and competent way.
Find out every cause of failure, whether it's spelling mistakes on the subject line, broken ties, incorrect prices, sluggish page, wrong section, broken HTML, etc.
2. Determine which potential mistakes need to be resolved.
Marketers are humans, which mean that once in a while, mistakes can expect to be made in a campaign. Not every error, though, requires a solution, as several can be corrected without any awareness being drawn to it. Others, including spelling errors, don't really need to be mentioned.
When you've identified the mistakes of your campaign, find those that need immediate solution. These are typically errors that have the potential to damage your brand or minimise your conversion rates. For example, sending an incorrect email to a section and failing to add a CTA should warrant action.
3. Define how you intend to react to each of the most critical mistakes.
It's quick to get into panic mode when you make an error in your email marketing campaign. It’s best to take a deep breath and gently define how you're going to fix all of the errors. Are you going to write a follow-up note, apologies on social media platforms, send a letter of physical apologies, or do any of those things?
Set the necessary response times for the marketing staff to make sure everybody understands the schedule. Failure to do that would result in more mistakes due to decreased coordination.
4. Prepare an "oops." email
It is beneficial to provide an email prototype for such emergencies. Have a number of "audible-ready" templates for various situations.
Be sure you've got an email design ready to go before something hits the fan. Start with your apologizing email template and pull your branding to make it a smooth send each time.
Start building your campaign without any email marketing mistake
Planning for potential mistakes, is very important part of running a successful campaign. It is also necessary, once in a while, to run exercises where you set up a simulated scenario to help keep you and your team prepared for a serious emergency.
Although some of the marketing failures are normal and easy to detect, others are not. In order to show that your promotions are incorrect, check out our post that shows the top mistakes that you should avoid in your email marketing campaigns.