How to avoid spam filters when sending your emails

Spam filter is an automated filter that recognizes if the emails are valid.In this guide you will learn about spam filters and how to avoid them

How to avoid spam filters when sending your emails

In this guide you will learn about spam filters and how to avoid them

As the email users continues to increase daily, email communication has become a regular practice. As an online marketer, you can use email marketing to maximize customer coverage, build personalized content, strengthen interactions with your customers and easily calculate your campaign's (ROI).

Email marketing is inexpensive or even free, easy to reach and yet very efficient.

Either you work with a major, small or medium sized business, if you manage to build an effective email marketing strategy.

You will  not only gain a steep rise  in sales and revenue but also a higher degree of brand recognition.

But for this to happen, your emails must hit your intended consumer's Inbox list. . One in every five business emails reach in the user's spam box. You will find below 5 tips that can help you escape spam filters and improve email distribution.

First let’s understand the concept of Spam

What is SPAM: Introduction to spam filters?

The term spam is used to describe unwanted promotional e-mails.

It is described as the method of distributing messages without the approval of the receiver without any concern of the acceptability of the emails

For e.g., let's say you ordered a list of emails from a neighbourhood business groups. On the ground, the list of emails seems to have some fantastic opportunities for your company, and you want to give them an email with the related deal they can't reject.

But if those people did not grant you express permission to reach them, sending emails to that list would be called spam.

What are spam filters?

Spam filter is an automated filter that recognizes if the emails are spam or valid. When a spam filter detects a junk mail, it stops it from being delivered to the receiver's mailbox.

2 major types

  • List-based spam filters: characterise senders as spammers or trustworthy users. If the sender is registered as a spammer, the filter would prevent the transmission of the text.
  • Content-based spam filters: recognise the terms or phrases used in the email and determine whether the email is spam or genuine. They are more efficient than list-based filters.

7 Ways to avoid the spam filters

According to the survey of ReturnPath, only 79% of emails sent by advertisers hit the receiver's mailbox. The explanation is that spam filters are getting more and more effective. Even a minor error when sending emails will activate a spam filter and stop your message from being sent.

1. Introduce your identity

Firstly, if you are attempting to approach your customers, your email address should ideally contain your personal name. Don’t use impersonal or default email address, such as [email protected] or [email protected]

[email protected]_name is an example of an ideal email address.

It is necessary to clearly display your identification so that consumers will quickly identify you.

Therefore, if receivers cannot recognise that the sender is geniune, they might to identify your emails as spam.

Avoid any changes to your email name or address for the same purpose. Changing the information will annoy recipients, make you less identifiable, and make you more likely to be classified as a spammer.

2. Get third party certifications

There is also an opportunity to get a third-party sender certifications that serves as an assurance to the Internet service providers that you are not a spammer.

There are businesses that review your email habits, and approve you as a trustworthy sender. This certification ensures that most of the inboxes in which you deliver emails will be send in the inboxes as it signals the Internet Service Provider to let your emails pass spam filters.

This is not an unlimited service, but it is definitely worth investing in, since higher conversion rate will return the resources you spent.

3. Never buy email lists

 Buying an email list is completely inaccurate.

It technically violates the Terms of Services of your Internet service provider. Often, the sale or conversion of email addresses to other lists is in blacklist due to the CAN-SPAM act. It is therefore a breach of the privacy of the individuals whose names are on the list, since they have never wanted to be reached by you.

Researches reveal that email lists with 10% or more unidentified user addresses only have 44% chaces of mail delivery by the Internet Service Providers   

These lists contain outdated information and, as such, typically contain expired or unused addresses. What's the worst part? You don’t know that these lists are efficient. Therefore, you should never buy email lists. They are actually a SPAM trap

4. Write your subject lines carefully

69% of individuals would place an email as spam depending on the subject line they notice, according to the Convince and Convert statistics.

Avoid the following to prevent this

Don’t Shout

Using the upper case letters to write subject lines is generally seen as shouting in the manners of email communication, and is offensive and rude. So in the subject lines, stop using any capital letters.

In the research undertaken by the Radicati Group, 85 percent of the individuals indicated a preference for a lowercase subject lines.

The subject lines which are written in capital letters will looks annoying to the receiver as well as it will alert spam filters 

Try avoiding exclamation marks again and again

It is necessary to build a witty, curious subject line and an appropriate, brief email in order to attract the attention of readers to your email.

The study reveals that the subject lines ending with a question mark has 44 percent higher opening rates than those containing exclamation marks. 

Avoid spam trigger words

Pay attention to the language of the subject lines to avoid entering spam filters.

Due to their connection with spam mail, some terms like 'free',' best deal',' cash',' no responsibility' have been blacklisted. Remember all those emails that we receive to get that promised a free award in the subject line in exchange for taking a few measures that you can discover once you check the email.

There are many spam words to avoid, just simply Google it.

5. Avoid linking attachments

Attaching attachments to your emails, such as Word papers or PDFs, automatically notifies spam filters. Attached files also raise the email size, so it takes a longer time in loading as a result. 

This can be bypass. Place the required document on your website and add a link or call to action leading to the location of the document

6. Avoid making spelling and grammatical mistakes

In a successful email marketing plan, spell-checking and proofreading are important components. Inaccurate spelling and defective grammar can destroy your reputation and make you look unprofessional.

So write your email with care and avoid spelling and grammar mistakes. It makes you seem to be untrustworthy and inefficient.

7. Don’t forget the follow up email

Aim to deliver useful, engaging and meaningful content. As this is possibly the only way to avoid being marked as spam.

If you are keeping up with your customers or if you are attempting to re-engage the inactive ones, a continuous flow of interaction is critical.

Get ready to send emails without getting stuck in spam filters

For most advertisers, stopping spam filters and bringing your campaigns into the mailbox is not generally top of mind. But it can have a major impact on the outcomes you receive from your campaigns.

So, think back to some of the advice provided in this guide before running your email marketing campaigns.

Doing that will not only boost the higher open rates for that text, it will send constructive messages to email services to better guarantee that any potential promotions you send to your subscribers arrive in the inbox.

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